A paid VIP program that gives your best customers every drop first
A paid membership gives apparel and streetwear brands a VIP program that earns money between drops. Members pay a recurring fee for early access, members-only pieces and free shipping, so limited releases reach real fans first. InCircle Memberships adds members-only products and early access to a Shopify store and starts free.
Drops bring a rush of revenue and then silence. Bots and resellers get there before real fans, and between releases there's nothing to keep people close.
How does a membership grow an apparel brand?
Drops go to fans first
Open each release to members before the public. The people who wear the brand get their size, and you see demand before the wider launch.
How: Early access opens products to members ahead of everyone else.
Pieces only insiders can buy
A members-only colorway makes the membership the thing people talk about and want.
How: Members-only products and collections, hidden or locked for everyone else.
Income between releases
Membership fees land every month, whether or not there's a drop on the calendar.
How: Monthly or yearly plans with automatic renewals.
What perks should a apparel and streetwear membership include?
Early access to every drop
Members shop first, for a window you choose.
Members-only pieces
Colorways and collaborations kept for the circle.
Free shipping and returns perks
Take the friction out of buying the next piece.
In-store VIP treatment
A member card on their phone for pop-ups and flagship stores.
Every perk here is a setting in InCircle. It's free for your first 30 members; see which plan includes which perk.
Questions from apparel and streetwear
How do I sell members-only products on Shopify?
With InCircle you choose the products or collections, mark them members-only, and decide whether non-members see them locked or not at all. Everyone else gets a prompt to join. It's available from the Starter plan.
Can I give members early access without hiding the product?
Yes. Early access lets everyone see the product while only members can buy it during the window you set. When the window ends, it opens to all.
Does a membership work at pop-ups?
Yes, on Growth and above. Members show a digital card with a QR code, your staff scan it in Shopify POS, and the member's perks apply.
Your next loyal member is already shopping with you.
Launch a membership this week. InCircle is free for your first 30 members, so it can pay for itself before you pay for it.