InCircle vs Bold Memberships
Bold Memberships charges per member, while InCircle Memberships charges a flat monthly price and is free for your first 30 members. InCircle also builds in campaigns, tracked join links, gift memberships and retention offers, so you have the tools to grow your membership and keep it, with support on every plan.
How do InCircle and Bold compare side by side?
| InCircle Memberships | Bold Memberships | |
|---|---|---|
| Available on the Shopify App Store | See the install link on this page | Listed as not currently available on the day we checked |
| Pricing model | Flat plans from $0 to $79.99 / month | $0.13 per member / month, first 10 free |
| Free plan | Yes: 30 members, no time limit | No named free plan; first 10 members free |
| Cost at 300 members | $19.99 / month | About $37.70 / month (our arithmetic from the published rate) |
| Members-only products and pages | Yes: products, collections and pages (Starter) | Yes, plus hidden pricing and gated checkout |
| Store credit | Yes (Growth) | Yes, plus loyalty points |
| In-store | Yes: digital member cards with a QR code, scanned at the register (Growth) | POS selling and validation; Apple and Google Wallet cards |
| Retention when a member cancels | Yes: pausing on every plan; reasons and an offer before a cancel (Growth) | Not listed (win-back through Shopify Flow) |
| Gift memberships | Yes, with claim links (Growth) | Not listed |
| Built-in email campaigns | Yes: member emails and campaigns (Growth) | Not listed (push notifications to wallet cards) |
| Tracked join links and attribution | Yes: tracked join links show which campaign brought each member (Growth) | Not listed |
| Shopify Flow | Yes: Flow triggers (Growth) | Yes |
| Transaction fees | No transaction fee from InCircle | None stated |
What does InCircle Memberships do best?
Widgets for every part of your store
A join offer on product pages, an announcement bar, a buy-together offer, members-only locks and a member card, all ready to add to your theme.
AI that styles them for you
Describe your store and AI suggests widget looks that match your theme's colors, so everything feels like part of your brand.
Analytics in detail
Members, renewals, revenue and cohorts in one place, with CSV export whenever you need the numbers elsewhere.
Works with Shopify POS
Staff scan a member's card at the register and their perks apply to the sale. You choose how the card looks.
Easy ways to pay
Members join at Shopify's own checkout, so they can pay with Shop Pay, Apple Pay or Google Pay when your store offers them.
Support on every plan
Chat and email support from the day you install, even on the Free plan, from the team that builds the app.
Already on Bold Memberships? We'll move you across.
You don't have to rebuild your membership yourself. Our support team migrates your plans, perks and members to InCircle, and starts as soon as possible after you get in touch.
Tell us what you use now
Email our support team with the app you're on, roughly how many members you have, and when you'd like to switch.
We plan the move with you
Together we map your current plans, prices and perks onto InCircle, along with any members-only products and pages, and agree a switch date.
Our support team does the migration
We set up your plans and perks in InCircle and move your members across, starting as soon as possible after you get in touch.
You check it and go live
You review everything before the switch. Once you're happy, the join widget goes live on your store and you turn the old app off.
Your next loyal member is already shopping with you.
Launch a membership this week. InCircle is free for your first 30 members, so it can pay for itself before you pay for it.