Pricing that pays for itself with your first few members

InCircle Memberships is free for up to 30 members. Paid plans cost $9.99 to $79.99 a month, depending on how many members you have, and yearly billing gives you 2 months free. InCircle charges no transaction fee, so the revenue your memberships earn stays yours. Most growing stores choose Growth.

Last updated

Plans

Billing period
  • Free

    Launch a membership and see it work with real members.

    $0forever$0forever

    No time limitNo time limit

    Up to 30 members

    • 5 membership plans
    • Member discounts and free shipping
    • Join widget, memberships page and announcement bar
    • Member portal: pause, cancel, update payment
    • Welcome, reminder and failed-payment emails
    • Chat and email support
  • Starter

    Give your first members a reason to join and a reason to stay.

    $9.99/ month$99.90/ year

    or $99.90 billed yearly$8.33 a month, billed yearly

    Up to 75 members

    • 10 membership plans
    • Free trials, signup fees and intro offers
    • Members-only products, pages and early access
    • Widget looks from your theme
    • Updates to members, 300 emails a month
    • Failed payment recovery and billing tools
    • Member directory and CSV exports
    • Priority support and an onboarding call
  • Recommended

    Growth

    Grow membership revenue and keep the members you win.

    $19.99/ month$199.90/ year

    or $199.90 billed yearly$16.66 a month, billed yearly

    Up to 300 members

    • 50 membership plans
    • Gift memberships
    • Gift with signup, store credit and downloads
    • Retention offers when members try to cancel
    • In-store member cards for Shopify POS
    • Campaigns, tracked join links, segments and Flow
    • Renewals, revenue and cohort reports
    • Your own sending domain, no InCircle mark
    • 2,000 emails a month
  • Pro

    Room for an established program and a bigger list.

    $29.99/ month$299.90/ year

    or $299.90 billed yearly$24.99 a month, billed yearly

    Up to 1,000 members

    • Everything in Growth
    • Unlimited membership plans
    • 10,000 emails a month
    • 150 AI widget looks a month
  • Scale

    Connect memberships to the rest of your systems.

    $79.99/ month$799.90/ year

    Up to 3,000 members, Everything in Pro, Webhooks and API, set up with our team, Custom integrations with your own systems, 50,000 emails a month.

  • Enterprise

    More than 3,000 members, or terms of your own.

    CustomCustom

    Members to suit your store, Everything in Scale, Pricing and limits set with you.

Prices in US dollars, billed through Shopify. A member is a customer with an active or paused membership. No transaction fee from InCircle.

How quickly does a membership app pay for itself?

Quickly, because members pay you before you pay for the app. As an example, a store charging members $10 a month covers the $19.99 Growth plan with two members. Every member after that is recurring revenue, before counting anything extra they buy from the store.

  • 2

    members at $10 a month cover the Growth plan.

  • $0

    transaction fee from InCircle, on every plan.

  • 30

    members free, for as long as you like.

The $10 membership price is an example. Your membership price is yours to set.

What is included in each InCircle plan?

Every plan includes member discounts, free shipping, the join widget, the member portal with pausing, and automatic renewals. Starter adds trials, members-only access, billing tools and priority support. Growth adds gift memberships, retention offers, in-store member cards, campaigns, full analytics and your own sending domain. Pro adds room to grow. Scale adds webhooks, an API and custom integrations.

InCircle Memberships plans compared. Prices in US dollars a month. Last updated 17 October 2026.
FeatureFreeStarterGrowthProScaleEnterprise
Monthly price$0$9.99$19.99$29.99$79.99Custom
Yearly price$0$99.90$199.90$299.90$799.90Custom
Selling memberships
Members30753001,0003,000Custom
Membership plans51050UnlimitedUnlimitedUnlimited
Join widget and memberships pageIncludedIncludedIncludedIncludedIncludedIncluded
Free trials, signup fees, intro offers, commitmentsNot includedIncludedIncludedIncludedIncludedIncluded
Gift membershipsNot includedNot includedIncludedIncludedIncludedIncluded
Widget looks from your themeNot includedIncludedIncludedIncludedIncludedIncluded
AI-suggested widget looks a monthNot included3080150300500
Widget badges, savings and announcement barIncludedIncludedIncludedIncludedIncludedIncluded
Buy-together offer on product pagesIncludedIncludedIncludedIncludedIncludedIncluded
No InCircle mark on widgetsNot includedNot includedIncludedIncludedIncludedIncluded
Perks
Member discounts and free shippingIncludedIncludedIncludedIncludedIncludedIncluded
Members-only products, collections and pagesNot includedIncludedIncludedIncludedIncludedIncluded
Early accessNot includedIncludedIncludedIncludedIncludedIncluded
Gift with signup, store credit, digital downloadsNot includedNot includedIncludedIncludedIncludedIncluded
Perks that expireNot includedIncludedIncludedIncludedIncludedIncluded
Keeping members
Member portal: cancel and update payment methodIncludedIncludedIncludedIncludedIncludedIncluded
Automatic renewals and failed-payment retriesIncludedIncludedIncludedIncludedIncludedIncluded
Members can pause instead of cancelIncludedIncludedIncludedIncludedIncludedIncluded
Members change plan in the portalNot includedIncludedIncludedIncludedIncludedIncluded
Retention offers on cancelNot includedNot includedIncludedIncludedIncludedIncluded
Per-member billing tools: retry, skip, pauseNot includedIncludedIncludedIncludedIncludedIncluded
Failed payment recovery settings and billing historyNot includedIncludedIncludedIncludedIncludedIncluded
Marketing
Member alerts: welcome, reminders, failed paymentsIncludedIncludedIncludedIncludedIncludedIncluded
Edit alert wordingNot includedIncludedIncludedIncludedIncludedIncluded
Updates to members about their planNot includedIncludedIncludedIncludedIncludedIncluded
Campaigns and offersNot includedNot includedIncludedIncludedIncludedIncluded
Update and campaign emails a monthNot included3002,00010,00050,000Unlimited
Tracked join links and attributionNot includedNot includedIncludedIncludedIncludedIncluded
Growth segments and Shopify Flow triggersNot includedNot includedIncludedIncludedIncludedIncluded
Send from your own email domainNot includedNot includedIncludedIncludedIncludedIncluded
In store
Member cards scanned at the register (Shopify POS)Not includedNot includedIncludedIncludedIncludedIncluded
Analytics
OverviewIncludedIncludedIncludedIncludedIncludedIncluded
Member directory and member pagesNot includedIncludedIncludedIncludedIncludedIncluded
Renewals, revenue and cohortsNot includedNot includedIncludedIncludedIncludedIncluded
CSV exportNot includedIncludedIncludedIncludedIncludedIncluded
Revenue and churn on the app's home screenNot includedIncludedIncludedIncludedIncludedIncluded
Integrations
Webhooks and API, set up with our teamNot includedNot includedNot includedNot includedIncludedIncluded
Custom integrations with your own systemsNot includedNot includedNot includedNot includedIncludedIncluded
Support
Help docs, email and chatIncludedIncludedIncludedIncludedIncludedIncluded
Priority support and an onboarding callNot includedIncludedIncludedIncludedIncludedIncluded
Custom installation on requestNot includedNot includedIncludedIncludedIncludedIncluded

Paid plans start with a 14-day free trial.

Pricing questions, answered

How much does InCircle Memberships cost?

InCircle Memberships is free for up to 30 members. Paid plans are Starter at $9.99 a month (75 members), Growth at $19.99 (300), Pro at $29.99 (1,000) and Scale at $79.99 (3,000). Enterprise pricing is custom.

Is there really a free plan?

Yes. The Free plan has no time limit and covers up to 30 members and 5 membership plans, with member discounts, free shipping, the join widget, the memberships page, the member portal and automatic renewals. You only need a paid plan when you want more members or more features.

What counts as a member?

A member is a customer with a live membership: active or paused. Canceled and expired memberships don't count towards your limit, so you are only ever paying for members who are with you now.

Does InCircle take a cut of my membership revenue?

No. InCircle charges a flat monthly or yearly price and no transaction fee. Your usual Shopify payment processing fees still apply to membership payments, as they do to any order.

How does yearly billing work?

Yearly billing costs ten months instead of twelve, so you get two months free. Growth, for example, is $199.90 a year instead of $239.88.

Is there a free trial on paid plans?

Yes. Paid plans start with a 14-day free trial, and you can stay on the Free plan for as long as you like before you upgrade.

What happens when I reach my member limit?

Your existing members keep their perks and renew as normal. The app warns you when you reach 80% of your limit. At the limit, new joins wait until you move up a plan, and shoppers see that memberships are full rather than an error. Upgrading takes a couple of clicks from inside the app.

What happens if I move to a lower plan?

Nothing is deleted. Your settings stay saved, and features above the new plan stop running until you upgrade again. Members you already have keep renewing at the price they joined on, even if you're over the new plan's member limit.

What support is included?

Every plan includes help docs, email and chat support. From Starter, you also get priority support and an onboarding call. From Growth, our team will set the app up in your theme for you on request.

How am I billed?

Billing goes through Shopify. The charge appears on your normal Shopify invoice alongside your other apps, so there is no separate card to add and no extra account to manage. You can change or cancel your plan from the app at any time.

Can you move us from another membership app?

Yes. If you're on Bold, Appstle, Conjured or another membership app, our support team migrates your plans, perks and members to InCircle for you, starting as soon as possible after you get in touch. See how migration works on the migration page.

Which plan should I choose?

Start on Free to launch. Most growing stores choose Growth: it adds the features that grow and protect membership revenue, including gift memberships, retention offers, in-store member cards, campaigns, full analytics and your own sending domain, for $19.99 a month.

Comparing apps? See how InCircle compares, or read how to start a paid membership program on Shopify.

Start free. Upgrade when your members pay for it.

Launch a membership this week. InCircle is free for your first 30 members, so it can pay for itself before you pay for it.

See pricing

Get early access to InCircle Memberships

Tell us a little about your store and we'll be in touch before launch.

Pilot stores get InCircle Memberships free for one year, on the plan that fits their store, in return for honest feedback while we launch.

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