Pricing that pays for itself with your first few members
InCircle Memberships is free for up to 30 members. Paid plans cost $9.99 to $79.99 a month, depending on how many members you have, and yearly billing gives you 2 months free. InCircle charges no transaction fee, so the revenue your memberships earn stays yours. Most growing stores choose Growth.
Last updated
Plans
Free
Launch a membership and see it work with real members.
$0forever$0forever
No time limitNo time limit
Up to 30 members
- 5 membership plans
- Member discounts and free shipping
- Join widget, memberships page and announcement bar
- Member portal: pause, cancel, update payment
- Welcome, reminder and failed-payment emails
- Chat and email support
Starter
Give your first members a reason to join and a reason to stay.
$9.99/ month$99.90/ year
or $99.90 billed yearly$8.33 a month, billed yearly
Up to 75 members
- 10 membership plans
- Free trials, signup fees and intro offers
- Members-only products, pages and early access
- Widget looks from your theme
- Updates to members, 300 emails a month
- Failed payment recovery and billing tools
- Member directory and CSV exports
- Priority support and an onboarding call
- Recommended
Growth
Grow membership revenue and keep the members you win.
$19.99/ month$199.90/ year
or $199.90 billed yearly$16.66 a month, billed yearly
Up to 300 members
- 50 membership plans
- Gift memberships
- Gift with signup, store credit and downloads
- Retention offers when members try to cancel
- In-store member cards for Shopify POS
- Campaigns, tracked join links, segments and Flow
- Renewals, revenue and cohort reports
- Your own sending domain, no InCircle mark
- 2,000 emails a month
Pro
Room for an established program and a bigger list.
$29.99/ month$299.90/ year
or $299.90 billed yearly$24.99 a month, billed yearly
Up to 1,000 members
- Everything in Growth
- Unlimited membership plans
- 10,000 emails a month
- 150 AI widget looks a month
Scale
Connect memberships to the rest of your systems.
$79.99/ month$799.90/ year
Up to 3,000 members, Everything in Pro, Webhooks and API, set up with our team, Custom integrations with your own systems, 50,000 emails a month.
Enterprise
More than 3,000 members, or terms of your own.
CustomCustom
Members to suit your store, Everything in Scale, Pricing and limits set with you.
Prices in US dollars, billed through Shopify. A member is a customer with an active or paused membership. No transaction fee from InCircle.
How quickly does a membership app pay for itself?
Quickly, because members pay you before you pay for the app. As an example, a store charging members $10 a month covers the $19.99 Growth plan with two members. Every member after that is recurring revenue, before counting anything extra they buy from the store.
2
members at $10 a month cover the Growth plan.
$0
transaction fee from InCircle, on every plan.
30
members free, for as long as you like.
The $10 membership price is an example. Your membership price is yours to set.
What is included in each InCircle plan?
Every plan includes member discounts, free shipping, the join widget, the member portal with pausing, and automatic renewals. Starter adds trials, members-only access, billing tools and priority support. Growth adds gift memberships, retention offers, in-store member cards, campaigns, full analytics and your own sending domain. Pro adds room to grow. Scale adds webhooks, an API and custom integrations.
| Feature | Free | Starter | Growth | Pro | Scale | Enterprise |
|---|---|---|---|---|---|---|
| Monthly price | $0 | $9.99 | $19.99 | $29.99 | $79.99 | Custom |
| Yearly price | $0 | $99.90 | $199.90 | $299.90 | $799.90 | Custom |
| Selling memberships | ||||||
| Members | 30 | 75 | 300 | 1,000 | 3,000 | Custom |
| Membership plans | 5 | 10 | 50 | Unlimited | Unlimited | Unlimited |
| Join widget and memberships page | Included | Included | Included | Included | Included | Included |
| Free trials, signup fees, intro offers, commitments | Not included | Included | Included | Included | Included | Included |
| Gift memberships | Not included | Not included | Included | Included | Included | Included |
| Widget looks from your theme | Not included | Included | Included | Included | Included | Included |
| AI-suggested widget looks a month | Not included | 30 | 80 | 150 | 300 | 500 |
| Widget badges, savings and announcement bar | Included | Included | Included | Included | Included | Included |
| Buy-together offer on product pages | Included | Included | Included | Included | Included | Included |
| No InCircle mark on widgets | Not included | Not included | Included | Included | Included | Included |
| Perks | ||||||
| Member discounts and free shipping | Included | Included | Included | Included | Included | Included |
| Members-only products, collections and pages | Not included | Included | Included | Included | Included | Included |
| Early access | Not included | Included | Included | Included | Included | Included |
| Gift with signup, store credit, digital downloads | Not included | Not included | Included | Included | Included | Included |
| Perks that expire | Not included | Included | Included | Included | Included | Included |
| Keeping members | ||||||
| Member portal: cancel and update payment method | Included | Included | Included | Included | Included | Included |
| Automatic renewals and failed-payment retries | Included | Included | Included | Included | Included | Included |
| Members can pause instead of cancel | Included | Included | Included | Included | Included | Included |
| Members change plan in the portal | Not included | Included | Included | Included | Included | Included |
| Retention offers on cancel | Not included | Not included | Included | Included | Included | Included |
| Per-member billing tools: retry, skip, pause | Not included | Included | Included | Included | Included | Included |
| Failed payment recovery settings and billing history | Not included | Included | Included | Included | Included | Included |
| Marketing | ||||||
| Member alerts: welcome, reminders, failed payments | Included | Included | Included | Included | Included | Included |
| Edit alert wording | Not included | Included | Included | Included | Included | Included |
| Updates to members about their plan | Not included | Included | Included | Included | Included | Included |
| Campaigns and offers | Not included | Not included | Included | Included | Included | Included |
| Update and campaign emails a month | Not included | 300 | 2,000 | 10,000 | 50,000 | Unlimited |
| Tracked join links and attribution | Not included | Not included | Included | Included | Included | Included |
| Growth segments and Shopify Flow triggers | Not included | Not included | Included | Included | Included | Included |
| Send from your own email domain | Not included | Not included | Included | Included | Included | Included |
| In store | ||||||
| Member cards scanned at the register (Shopify POS) | Not included | Not included | Included | Included | Included | Included |
| Analytics | ||||||
| Overview | Included | Included | Included | Included | Included | Included |
| Member directory and member pages | Not included | Included | Included | Included | Included | Included |
| Renewals, revenue and cohorts | Not included | Not included | Included | Included | Included | Included |
| CSV export | Not included | Included | Included | Included | Included | Included |
| Revenue and churn on the app's home screen | Not included | Included | Included | Included | Included | Included |
| Integrations | ||||||
| Webhooks and API, set up with our team | Not included | Not included | Not included | Not included | Included | Included |
| Custom integrations with your own systems | Not included | Not included | Not included | Not included | Included | Included |
| Support | ||||||
| Help docs, email and chat | Included | Included | Included | Included | Included | Included |
| Priority support and an onboarding call | Not included | Included | Included | Included | Included | Included |
| Custom installation on request | Not included | Not included | Included | Included | Included | Included |
Paid plans start with a 14-day free trial.
Pricing questions, answered
How much does InCircle Memberships cost?
InCircle Memberships is free for up to 30 members. Paid plans are Starter at $9.99 a month (75 members), Growth at $19.99 (300), Pro at $29.99 (1,000) and Scale at $79.99 (3,000). Enterprise pricing is custom.
Is there really a free plan?
Yes. The Free plan has no time limit and covers up to 30 members and 5 membership plans, with member discounts, free shipping, the join widget, the memberships page, the member portal and automatic renewals. You only need a paid plan when you want more members or more features.
What counts as a member?
A member is a customer with a live membership: active or paused. Canceled and expired memberships don't count towards your limit, so you are only ever paying for members who are with you now.
Does InCircle take a cut of my membership revenue?
No. InCircle charges a flat monthly or yearly price and no transaction fee. Your usual Shopify payment processing fees still apply to membership payments, as they do to any order.
How does yearly billing work?
Yearly billing costs ten months instead of twelve, so you get two months free. Growth, for example, is $199.90 a year instead of $239.88.
Is there a free trial on paid plans?
Yes. Paid plans start with a 14-day free trial, and you can stay on the Free plan for as long as you like before you upgrade.
What happens when I reach my member limit?
Your existing members keep their perks and renew as normal. The app warns you when you reach 80% of your limit. At the limit, new joins wait until you move up a plan, and shoppers see that memberships are full rather than an error. Upgrading takes a couple of clicks from inside the app.
What happens if I move to a lower plan?
Nothing is deleted. Your settings stay saved, and features above the new plan stop running until you upgrade again. Members you already have keep renewing at the price they joined on, even if you're over the new plan's member limit.
What support is included?
Every plan includes help docs, email and chat support. From Starter, you also get priority support and an onboarding call. From Growth, our team will set the app up in your theme for you on request.
How am I billed?
Billing goes through Shopify. The charge appears on your normal Shopify invoice alongside your other apps, so there is no separate card to add and no extra account to manage. You can change or cancel your plan from the app at any time.
Can you move us from another membership app?
Yes. If you're on Bold, Appstle, Conjured or another membership app, our support team migrates your plans, perks and members to InCircle for you, starting as soon as possible after you get in touch. See how migration works on the migration page.
Which plan should I choose?
Start on Free to launch. Most growing stores choose Growth: it adds the features that grow and protect membership revenue, including gift memberships, retention offers, in-store member cards, campaigns, full analytics and your own sending domain, for $19.99 a month.
Comparing apps? See how InCircle compares, or read how to start a paid membership program on Shopify.
Start free. Upgrade when your members pay for it.
Launch a membership this week. InCircle is free for your first 30 members, so it can pay for itself before you pay for it.