A wine and food club your best customers are proud to belong to
A paid membership lets wine and specialty food stores run a club without shipping a fixed box. Members pay a monthly or yearly fee for member prices, first access to limited bottles and free shipping on the orders they choose. InCircle Memberships adds this to a Shopify store and starts free.
Your best customers want to choose, not receive a fixed case. And the bottles they want most are the ones you have the least of.
How does a membership grow a wine or specialty food store?
Limited bottles reach the right people
Offer small allocations to members first. They get what they couldn't find elsewhere, and you sell scarce stock at full value.
How: Early access and members-only products and collections.
Bigger, more frequent orders
With member pricing and shipping already paid for, adding another bottle or a jar for the table is an easy decision.
How: Member discounts and free shipping at checkout.
The gift that brings a new customer
A year of membership is a generous present, and the person who receives it becomes your customer.
How: Gift memberships with a claim link.
What perks should a wine and specialty food membership include?
Member prices by the bottle
A standing discount without a minimum case.
First access to allocations
Members see limited releases before anyone else.
Free shipping
On every order, or above a threshold you choose.
Tasting notes and guides
Digital downloads members get with their plan.
Every perk here is a setting in InCircle. It's free for your first 30 members; see which plan includes which perk.
Questions from wine and specialty food
Is a wine membership different from a wine subscription box?
Yes. A subscription box ships a fixed selection on a schedule. A membership charges a fee for better prices and access, and members choose what to buy and when. It suits customers who know what they like.
Can I charge yearly instead of monthly?
Yes. Plans can be monthly or yearly, and from the Starter plan you can add a free trial, a signup fee, an introductory discount or a minimum commitment.
Can members use the club in my shop or tasting room?
Yes, on Growth and above. Members show a digital card with a QR code, staff scan it in Shopify POS, and member prices apply in person.
Your next loyal member is already shopping with you.
Launch a membership this week. InCircle is free for your first 30 members, so it can pay for itself before you pay for it.