A pet club that makes you the one place owners shop
A paid pet membership makes your store the default place an owner shops. Members pay a monthly fee for member prices, free shipping on heavy orders and members-only treats, so food, toys and health products all come from you. InCircle Memberships adds this to a Shopify store and starts free.
Pet owners buy constantly, but they split it: food from one site, treats from another, toys from wherever is cheapest that week. The biggest competitor is a marketplace with free delivery.
How does a membership grow a pet brand?
Win the whole basket
Once shipping is free and prices are lower for members, there's no reason to buy the treats somewhere else.
How: Free shipping and member discounts apply to every order.
A reason to visit between bags of food
Members-only treats and first look at new toys bring owners back in the weeks they don't need food.
How: Members-only products and early access.
The same welcome in your shop
If you have a physical store, members show their card at the register and get the same perks in person.
How: Digital member cards with a QR code, scanned in Shopify POS.
What perks should a pet membership include?
Free shipping on everything
The perk that matters most when a bag of food weighs 12 kg.
Member prices on food
A standing discount on the thing they buy most.
A welcome toy or treat
A gift with signup that makes the first box a good day for the pet.
Members-only treats
Small-batch products only members can order.
Every perk here is a setting in InCircle. It's free for your first 30 members; see which plan includes which perk.
Questions from pet brands
Can a pet membership work alongside food subscriptions?
Yes. A subscription handles the scheduled bag of food. A membership covers everything else an owner buys and gives them a reason to buy it from you. Membership is tracked with customer tags, so other Shopify apps can recognize members.
How do I stop free shipping costing too much?
Price the membership so the fee covers your typical shipping cost for a regular customer, and that members have a reason to put more in each order. You can also limit other perks to chosen collections.
What happens if a member's card fails?
InCircle retries failed payments automatically and emails the member to update their card, so you don't lose a good customer to an expired card.
Your next loyal member is already shopping with you.
Launch a membership this week. InCircle is free for your first 30 members, so it can pay for itself before you pay for it.