Your best customers are spending with your competitors, and you're paying for ads to win them back.
InCircle Memberships is the Shopify app that turns them into loyal, paying members.
Members get perks they love. You get customers who keep coming back and spending more.
Coming soon to the Shopify App Store. Get early access and we'll set you up first.
InCircle Memberships is a Shopify app that turns visitors into loyal customers and keeps them coming back to buy, online and in store.
Members enjoy perks like exclusive drops, members-only content, free shipping, gifts, member prices and more.
You choose the perks, they join, and your store earns recurring revenue while selling more every month. It's easy to set up, with no tech skills needed.
Customers pay for perks that make every order better: first access to new drops, member prices, members-only content, free shipping and more. InCircle Memberships lets you combine any of these in a plan and add more as your membership grows.
60%People with a paid membership are 60% more likely to spend more with a brand after joining, twice the lift of a free membership (30%). McKinsey & Company, 2020 consumer survey
It gives your store revenue that stacks up. Last month's members renew while new ones join, so the total climbs month after month instead of starting from zero. On top of their fees, members order more often than other shoppers, so the same customers pay you twice: once to belong and again when they shop.
Shoppers who come back again and again.
A member has already paid for their perks. Every time they buy from you, the membership gets more valuable, and buying anywhere else feels like a waste.
Limited release No. 12
Members buy more often, and add more each time.
When shipping is already covered and the member price is already theirs, there is nothing left to talk a customer out of the second item.
Members Club
$9 / monthSave 10%
Cancel or pause any time
Membership fees land every month, before a single product ships.
You can plan stock, staff and marketing around money you know is coming. It arrives whether or not this month's campaign works.
Before you go
Stay for 25% off your next 3 months?
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Earn more from the customers you already have, without paying for ads to win new ones.
Members get what everyone else waits for: first look at new drops, prices nobody else pays, and a card your staff recognize.
It runs your whole membership from one app inside your Shopify admin. You choose the plans and perks, members join at your normal checkout and renew on their own, and the app keeps them coming back with member emails, a portal they manage themselves and perks that work in store too.
You won't need a second app to sell the membership, market it or keep members from leaving.
Where members joined from
Monthly or yearly, with free trials, signup fees, intro discounts and minimum commitments.
Discounts, free shipping, members-only products and pages, early access, gifts, store credit and downloads.
Customers buy a membership for someone else, who claims it with a link.
Members pause, change plan, update their card and see their benefits, inside their Shopify customer account.
A digital card with a QR code, scanned at the register, so perks work in person too.
Members, renewals, revenue and cohorts, with CSV export.
Member emails and campaigns, customer segments, tracked join links and Shopify Flow.
A pause or an offer when someone tries to cancel, and automatic retries when a payment fails.
It gives you everything you need to sell your membership. Ready-made widgets show the offer on your store in your own style, and simple marketing tools help you reach the shoppers most likely to join. It's easy to set up, with no tech skills needed.
Chat or email us from the day you install, even on the Free plan, and you'll hear from the team that builds the app. We'll help you choose perks, set up your first plan and get the join widget live.
InCircle MembershipsMade by Fig Labs in Dublin, Ireland. Questions: hello@figlabs.tech
Every store, whatever you sell and whatever your size. If customers buy from you more than once, a membership gives them a reason to keep coming back.
Here are some of the stores that can use our memberships
A paid membership earns revenue up front and gives customers a reason to buy more often across your whole store. Loyalty points reward purchases after they happen and cost margin. Subscriptions repeat the sale of a single product. For stores that want repeat customers and recurring income together, a membership does both.
| Paid membership | Loyalty points | Product subscription | |
|---|---|---|---|
| What the customer pays | A recurring fee to belong | Nothing | The price of one product, on a schedule |
| What they get | Perks on everything: member prices, free shipping, access | Points to redeem later | The same product, delivered again |
| When you earn | Up front, every month or year | Only when they buy; rewards cost you margin | When each order ships |
| What it grows | Repeat purchases across the whole store, plus recurring revenue | Repeat purchases | Repeat sales of one product |
See InCircle side by side with each one, checked against its own App Store listing.
InCircle Memberships is free for your first 30 members. Paid plans start at $9.99 a month and rise with the number of members, up to $79.99 a month for 3,000 members. Yearly billing gives two months free, paid plans start with a 14-day free trial, and InCircle takes no transaction fee from your membership revenue.
Launch a membership and see it work with real members.
$0forever$0forever
No time limitNo time limit
Up to 30 members
Give your first members a reason to join and a reason to stay.
$9.99/ month$99.90/ year
or $99.90 billed yearly$8.33 a month, billed yearly
Up to 75 members
Grow membership revenue and keep the members you win.
$19.99/ month$199.90/ year
or $199.90 billed yearly$16.66 a month, billed yearly
Up to 300 members
Room for an established program and a bigger list.
$29.99/ month$299.90/ year
or $299.90 billed yearly$24.99 a month, billed yearly
Up to 1,000 members
Connect memberships to the rest of your systems.
$79.99/ month$799.90/ year
Up to 3,000 members, Everything in Pro, Webhooks and API, set up with our team, Custom integrations with your own systems, 50,000 emails a month.
More than 3,000 members, or terms of your own.
CustomCustom
Members to suit your store, Everything in Scale, Pricing and limits set with you.
Prices in US dollars, billed through Shopify. A member is a customer with an active or paused membership. No transaction fee from InCircle.
The best one is the one that brings you members, not just bills them. InCircle Memberships is a complete platform for recurring revenue: widgets that sell the membership in your store's style, emails and campaigns that bring shoppers in, and offers that keep members from leaving. No tech skills needed, and it's free for your first 30 members.
Yes. A paid membership gives customers a reason to come back: they have already paid for perks such as member prices or free shipping, so each extra order makes the membership worth more to them. Members-only products and early access add further reasons to return between purchases.
InCircle Memberships is free for up to 30 members. Paid plans are $9.99 a month for 75 members, $19.99 for 300, $29.99 for 1,000 and $79.99 for 3,000. Yearly billing gives you two months free, and InCircle charges no transaction fee.
A subscription sends a product on a schedule, such as coffee every month. A membership charges a recurring fee for perks and access: member prices, free shipping, members-only products and early access. Subscriptions sell a product again. Memberships give customers a reason to shop across your whole store.
They do different jobs. A points program rewards purchases after they happen and costs you margin. A paid membership earns revenue up front and gives customers a reason to get their money's worth by buying more often. A membership can pay for itself from the first member.
Yes. A subscription membership charges customers a monthly or yearly fee in return for perks, rather than shipping a product each time. InCircle Memberships handles the recurring billing through Shopify's own checkout, renews members automatically and retries failed payments, so you only choose the price and the perks.
You can launch in an afternoon. You create a plan, choose the perks, and add the join widget to your theme. You style the widget with a few settings, or from the Starter plan take its look straight from your theme. Everything runs inside the Shopify admin you already use.
Yes, on the Growth plan and above. Each member gets a digital member card with a QR code in their customer account. Your staff scan it at the register in Shopify POS and the member's perks apply to the sale, so members are treated the same online and in person.
On every plan, members can pause instead of canceling. On Growth and above, InCircle also asks why they're leaving and offers a reason to stay first: a discount, a pause or a message from you. If a payment fails, InCircle retries it automatically, so you don't lose members to an expired card.
Yes. Welcome, renewal and failed-payment emails go out automatically on every plan. From Starter you can write updates to members, and from Growth you can send campaigns, win back former members, reach loyal shoppers through Shopify Email with a tracked join link, and send from your own domain.
Yes. Every plan, including Free, comes with chat and email support and the help docs. From Starter you also get priority support and an onboarding call. If you're switching from another membership app, our team will move you across.
We never sell store or customer data or share it with advertisers. The app asks only for the Shopify permissions its features need, never sees card details because payments run through Shopify's checkout, and doesn't keep customer names or email addresses in its database. When Shopify passes on a customer's request to erase their data, or a store uninstalls, we delete what we hold.
Yes. The join widget and memberships page sit in your theme as app blocks, and from the Starter plan they take their look from your theme. Membership is tracked with customer tags, the standard way Shopify apps recognize a group of customers, so your email, reviews and discount apps can recognize members too.
More detail in the guides: how to start a paid membership program on Shopify andhow to reduce membership churn.
Launch a membership this week. InCircle is free for your first 30 members, so it can pay for itself before you pay for it.